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Bringing the Customer's Voice into Medicine


U.S. health care providers have 10 million newly insured patients to serve this year. That’s 10 million customers they don’t know much about, which makes innovation all the more important.

We’re already experiencing a first, technology-driven wave of transformation - electronic health records, mobile phones, sensors and telemedicine robots are making care more effective and efficient. Now it’s time for a second wave, one that’s propelled by customer needs. Health care organizations must turn to patients, and the people who care for them, for help envisioning the future...

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