Harvard Business Review

We Need to Expand the Definition of Disruptive Innovation

Wednesday, Jan. 7, 2004, in the Swain Hall parking lot at the University of North Carolina in Chapel Hill, N.C. Four silver Volkswagen Beetles from Zipcar, placed in strategic locations around campus, could be rented for $5 an hour.  Photo: Kevin Seifert/AP

Zipcar counts as a disruptive innovation, Uber doesn’t, according to Clayton Christensen, Michael Raynor and Rory McDonald in a recent article in Harvard Business Review. The authors explain that disruption “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” They also write that “disruptive innovations originate in low-end or new-market footholds.”..

Hvis du allerede har adgang
BRANCHENYT
Læs også