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How to Tell If a Company Is Good at Innovating or Just Good at PR

In many organizations, innovation has gone from being a fringe concept to a buzzword to a must-have goal. There are legitimate reasons for companies to bolster their innovation capabilities, from fighting against current and emerging competitors to raising morale and attracting younger employees.

And some companies pursue innovation with rigor. Some are well-publicized innovation poster children like Alphabet (Google), Amazon.com, Disney Pixar, 3M and Philips. These companies direct innovation strategically, with innovation efforts integrated into strategic planning and resource allocation systems...

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