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Analysis: Facebook users are rebelling against clickbait with one of the only tools they have

Hopefully you don't come back and unlike this post later.

Facebook users are fed up with clickbait headlines, and they're fighting back with one of the only tools at their disposal: the like button. Photo: Matt Rourke /AP

Clickbait.

Nobody likes it, and yet it's strangely irresistible. You kind of hate yourself after indulging in it, the Internet equivalent of being force-fed melted Jolly Ranchers by the spoonful. But as much as clickbait's trickster headlines inspire self-loathing, it hardly compares to the amount of ill-will it engenders toward traffic-hungry, trigger-happy media outlets that think firing off lots of popcorny articles, shotgun-style, will net them a few extra ad impressions...

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