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How a plus-size clothing label dug out of bankruptcy: Body pride, diversity and Instagram

Fot: Asley Stewarts hjemmeside.

Three years ago, Ashley Stewart was a retail nightmare. It was an unprofitable mess of 189 stores buried in unglamorous malls and inner-city business districts. It was also operating in the digital Stone Age with outdated e-commerce and no social-media strategy. It had already suffered through one bankruptcy and was headed into another.

All the while, it was selling clothes to some of fashion's most disrespected customers: Plus-size women. African-American women...

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