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US team uses Facebook, guerrilla marketing to peel off potential ISIS recruits

Michael Lumpkin was the head of the Global Engagement Center at the State Department until he stepped down last month when the administration changed. Lumpkin, a former Navy SEAL, led a team that wages a kind of guerilla campaign against ISIS in the social media arena. Photo: Jahi Chikwendiu

Sometime today, a teenager in Tunis will check his smartphone for the latest violent video from the Islamic State. But the images that pop up first will be of a different genre: young Muslims questioning the morality of terrorists who slaughter innocents and enslave girls for sex.

"Don't you kill our own Muslim brothers?" a mop-haired youth asks a terrorist recruiter in one animated video showing up on Arabic Facebook accounts in North Africa. "So much of this, it doesn't seem right."..

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