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Does sex still sell in fashion?

"Cool rules" til Bottega Venetas modeshow i Milano 2023. Foto: Jonas Gustavsson for The Washington Post
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Rachel TashjianWashington Post

MILAN - The age-old notion that ”sex sells” was put to the test at the Spring 2024 shows of Milan Fashion Week, where it was hard to square big brands’ ideas of what’s hot with the way people are actually using fashion to insist upon bodily autonomy.

The marquee show of the week - in fact, of the season - was the debut of Sabato De Sarno, a former soldier…