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Consider the cultural differences before outsourcing to other countries

European Business Forum
Erin Meyer

Dear CEO

Congratulations! You have successfully grown your organization, turning a healthy profit. Now you are looking for international growth opportunities. But before you acquire that company in Malaysia, open an office in Brazil, or begin outsourcing to India, be sure to invest time in learning how your corporate culture will interact with the national cultures of the countries you could move into...

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