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No, "Innovation" Won't Save You. But Wicked Problems Might

European Business Forum
Alf Rehn

Dear friend

As I write to you on this day of yet another disappointing innovation reveal, let me tell you that I know how you feel. I know, and I feel for you. It's not really your fault. You did exactly as they told you to. You listened to the gurus, you read the books, you went to the conferences, and you did your best to follow their advice. ..

BRANCHENYT
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