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Get ready for the world of womenomics

European Business Forum
Jonas Riderstralle & Kjell Nordstrom

Dear CEO

Witness the rise of aggressively independent and technologically savvy women. From the fictional likes of Lisbeth Salander from The Girl with the Dragon Tattoo, to the factual ones of Germany’s Angela Merkel and Hillary Clinton in the US. This is the Gaga Saga – the tale of modern life on our planet. A more than a century-long struggle for basic human rights has now become a self-propelling and self-reinforcing process. There ain’t no stopping them now...

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