Bloomberg

YouTube's unlikely peacemaker plans to make musicians rich

A YouTube sign is displayed at the YouTube Space LA venue in Los Angeles on Feb. 28, 2017. Bloomberg photo by Patrick T. Fallon.

The music executives hobnobbing with Ed Sheeran and Selena Gomez at an industry party one recent November night knew the enemy was in their midst. Susan Wojcicki runs YouTube, the site that's let millions of fans listen to their favorite songs without paying a dime.

But Wojcicki, a 49-year-old Silicon Valley insider, was at the soiree to extend an olive branch. Escorting her around the room and introducing her to Mary J. Blige and Camila Cabello was her guide, the man YouTube has entrusted with mending its ties to record labels and artists: veteran label executive and manager Lyor Cohen...

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