Bloomberg

Amazon gets the headlines, but Lidl is still the grocer to watch

Chips are displayed for sale during the grand opening of the Lidl Ltd. store in Virginia Beach, Virginia, on June 15, 2017. Bloomberg photo by Benjamin Boshart.

The price war in the American grocery aisle is getting more intense. And believe it or not, the reason isn't Amazon.com.

Amazon's debut as a brick-and-mortar grocery chain last year sent tremors through the supermarket industry, with Kroger Co. and other established players losing billions in market value. But with its plans for Whole Foods developing slowly, Amazon is looking like less of a short-term threat...

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