Sony's Hirai wants to be buyer in media consolidation wave

Kaz Hirai, President and chief executive of Sony Computer Entertainment America, addresses the audience during a Sony news conference at the E3 Gaming Convention in Los Angeles, Monday, June 6, 2011. (AP Photo/Chris Pizzello)

Kaz Hirai, chief executive officer of Sony Corp., wants to be a buyer in the wave of consolidation sweeping through the entertainment industry.

Sony recently talked to 21st Century Fox Inc. about acquiring its film and TV assets, Hirai said on Bloomberg Television Tuesday at the Consumer Electronics Show in Las Vegas. Though it eventually lost to Walt Disney Co., the Tokyo-based company wants to make sure "that we are in the driver's seat and not in a situation where we have to give up control of the assets we have grown over the years."..

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