Bloomberg

Apple results to show iPhone X problem and plan to fix it

Marcio Jose Sanchez

Apple earnings this week will confirm what most investors have finally accepted: The iPhone X didn't live up to the hype. The results should also provide clues on the company's next strategy for its most-important product.

Chief Executive Officer Tim Cook and other Apple executives have a "major prove-me" period ahead, beginning with a new sales forecast and a conference call with analysts on Tuesday, GBH Insights analyst Daniel Ives said. He and other analysts cut their iPhone sales estimates, and Apple shares were are down almost 8 percent in the past two weeks through Friday...

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