Bloomberg

Kellogg plans bleeding burger as it catches up on faux meat

Kellogg has for years offered frozen veggie burgers, but patties made with ingredients like black beans and mushrooms were never intended to taste like meat, and its more meat-like Grillers look outdated compared with the newcomers. Foto: AP/Andreas Arnold

Watch out Impossible: Kellogg Co. is planning its own plant-based imitation meat.

Early next year, Kellogg's Morningstar Farms will begin selling the "Incogmeato" burger: a plant-based, refrigerated patty made with non-GMO soy that is designed to mimic meat's look and flavor. It will also start offering new versions of its vegetarian "Chik'n tenders" and "Chik'n nuggets" that the company bills as an improvement over its current chicken-substitute products...

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