The electric cars are here. Now how about selling them

Herbert Diess, Volkswagen CEO, on stage as the VW ID.3 electric automobile is unveiled ahead of the Frankfurt Motor Show in Frankfurt, Germany, on Sept. 9, 2019. Foto: Blomberg photo by Krisztian Bocsi

It only took a decade for traditional automakers to take electric cars seriously and offer more than a smattering of test-the-water models.

Now comes the hard part: Getting consumers to buy them...

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