Bloomberg

Apple redesigns world's best-selling headphones with new Beats

Beats Solo Pro is launching in six colors, arranged for a photo on Oct. 15, 2019, in Tokyo. Foto: Bloomberg photo by Akio Kon

The world's most popular headphones are getting an overdue refresh. Apple on Tuesday took the wraps off the Beats Solo Pro, the first major redesign of the on-ear pair since Apple acquired Beats Electronics back in 2014. Based on our first try of the Pro variant, the wait was worth it.

"Not one electrical or mechanical component in these headphones exists in prior Beats headphones," Luke Wood, president of Beats, said at a press briefing in Tokyo. The Solo Pro took more than three years of development but Wood said that the end result represents "dream headphones" for all the engineers who worked on it. Unconstrained by the limits of smaller manufacturers, Beats leveraged Apple's scale to get primacy among suppliers, devised entirely new custom-made transducers just for the Solo Pro, and harnessed the talents of the same engineering teams that worked on the iPhone 11 Pro...

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