Meat-free burgers turn climate concerns into a sales pitch

Packs of Beyond Meat Inc. plant-based burger patties are displayed for sale at a Green Common plant-based grocery store in Hong Kong on June 20, 2019. Foto: Bloomberg photo by Paul Yeung

Depending on how you want to read the numbers, the humble hamburger is a bigger contributor to the warming of the planet than the jumbo jet. Animal agriculture produces 14.5% of man-made greenhouse gases, and cows are responsible for the biggest chunk of that. Global aviation, on the other hand, accounts for just 2% of total emissions.

Awareness of meat's carbon footprint has created an opening for products that appeal to lower-carbon dieters, with plant-based alternatives Beyond Meat and Impossible Foods now pitching themselves as part of a climate-friendly lifestyle...

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