Alibaba Singles' Day set to challenge $31 billion record

Employees walk through the campus at the Alibaba Group Holding Ltd. headquarters during the annual Singles' Day online shopping event in Hangzhou, China, on Nov. 11, 2019. Foto: Bloomberg photo by Qilai Shen

Alibaba Group Holding logged more than 268 billion yuan ($38.3 billion) of purchases during its Singles' Day bonanza, exceeding last year's record haul after a 24-hour shopping marathon.

An estimated half-billion shoppers from China to Russia and Argentina swarmed the e-commerce giant's sites to scoop up everything from Apple and Xiaomi gadgets to Ugandan mangoes. The company again hosted a televised entertainment revue in Shanghai to run alongside the bargain-hunting, this time enlisting Taylor Swift and Asian pop icon G.E.M. to pump up sales...

Læs også