Bloomberg

Google follows Apple in ending third-party 'cookies' in ad-tracking

Google has talked about this approach before. While Apple and Mozilla don't derive much money from advertising, the vast majority of Google's revenue comes from digital ads. Foto: Loic Venance

Google is planning to "render obsolete" a key tool advertisers use to track people around the web, increasing user privacy but also disrupting the marketers and publishers who rely on the search giant's ad products...

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