Almost overnight, the $100 billion fitness industry goes virtual

A client runs on a treadmil. Foto: Scott Eells/Bloomberg

Reese Scott started boxing 17 years ago and dreamed of setting up her studio for almost as long. In 2018 she started Women's World of Boxing, the first female-owned boxing gym in New York and, according to ClassPass Inc., the most popular workout in Manhattan on its app.

Last week, as social distancing measures took hold across the city - and then the country - she temporarily closed her 2,300-square-foot, exposed-brick studio and, for the first time, streamed her workout on Instagram. From her Harlem apartment she maneuvered lighting and camera frames to best display her full 5-foot-4-inch frame in a 2-by-3-foot space. Especially challenging, she says, is that clients need to be able to see her footwork...

Læs også