From Savile Row to Swiss watches, luxury rules have changed

Brian Duffy, chief executive officer of The Watches of Switzerland Group., at the 2019 Baselworld luxury watch and jewelery fair in Basel, Switzerland, on March 21, 2019. Foto: Bloomberg photo by Stefan Wermuth

Brian Duffy says he knew it would be a good day even before Watches of Switzerland Group opened the doors to its flagship store on London's Regent Street for the first time since March.

The shop had arranged for a stream of customers to come pick up Rolex watches they had ordered, said Duffy, chief executive officer of the U.K.'s biggest seller of luxury timepieces. And then the phone began ringing. "We were inundated with people calling and asking us 'are you open?'" he told Bloomberg...

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