Bloomberg

Netflix and Amazon score big wins in the battle for Bollywood

India makes more films and sells more tickets than any other worldwide, making it one of the biggest potential prizes for streaming platforms owned by Netflix, Disney, and Amazon. File photo

"Gulabo Sitabo," a Bollywood film starring Indian legend Amitabh Bachchan, was supposed to draw millions to theaters this spring. Instead, the crowd-pleasing Hindi satire debuted on Amazon.com's Prime streaming service as the coronavirus kept Indians home.

Other Indian blockbusters have followed, pouring into online platforms like Netflix and Walt Disney Co.'s Disney+ Hotstar. That's won the streaming services first rights to play films usually watched in the large movie theaters popular in this nation of 1.3 billion people. Netflix says it has added six new Indian films that would otherwise have gone to cinemas, while Disney has at least seven such movies on tap...

Læs også
Top job