Bloomberg

Maserati's rebirth bid starts with a 630-horsepower supercar

Maserati is billing the 630-horsepower MC20 as the start of a new era, with Fiat Chrysler Chief Executive Officer Mike Manley pledging a steady stream of new models and electrified powertrains in the coming years. Foto: PR/Maserati Spa

It's fitting that the Maserati getting a cameo in the latest James Bond film isn't its new supercar, but a 1990s model careening off a big bump in the road.

Aging product has dogged the luxury division of Fiat Chrysler Automobiles, leading to a sales collapse and costly writedowns. But the title of the Bond film -- "No Time to Die" -- might as well be the mantra for Maserati and the new model it's banking on to breathe life into the brand...

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