Bloomberg

Black Friday is losing its luster among toy-buying parents

This year we won't see situations like this on Black Friday. Foto: Gunnar Rathbun/AP Images for Walmart

Games and puzzles have soared in popularity during the lockdown, but parents preparing for the busy holiday toy-buying season expect to purchase fewer gifts overall this year, especially on Black Friday.

Almost half of parents surveyed by Parent Tested Parent Approved, a Canadian group that allows consumers to test and rank toy brands, said they won't buy as many presents this holiday season because there will be fewer celebrations. More than 70% don't plan to visit stores on Black Friday, the day after Thanksgiving when retailers heavily discount their products...

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