How to make Google and Facebook care about privacy

Foto: Bloomberg photo by Krisztian Bocsi

If you haven’t heard about the rise and fall of the photo app Ever, I’d suggest paying attention. Its story illustrates how the government, if it wanted to, could compel big tech companies such as Google and Facebook to respect people’s privacy.

Like many cloud services, Ever offered users a place to store their photos. It then went a step further, using those photos to train a facial-recognition algorithm, which it marketed to law enforcement agencies and other potential clients. Some Ever users felt that their privacy had been violated, and the Federal Trade Commission alleged that the company, Everalbum, had acted deceptively by employing face recognition without customers’ knowledge and by failing to delete their photos when they deactivated their accounts...

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