Bloomberg

China seeks 'red tourism' boost from Communist Party's 100-year milestone

The red torch statue standing atop Nanshan Park in this aerial photograph taken above Jinggang Mountain, Jiangxi province, China, on Monday, Sept. 23, 2019. Foto: Bloomberg/Qilai Shen

Two Chinese provinces are taking a lead in promoting "red tourism" ahead of the Communist Party's centennial, as President Xi Jinping seeks to boost domestic consumption while consolidating power.

Jiangxi party chief Liu Qi announced at a news conference in Beijing last week that his province would host a China Red Tourism Expo with neighboring Hunan in October. The party is trying to improve coordination between the different red tourism sites that attracted an estimated 1.4 billion visits in 2019 before the pandemic stymied travel, according to the tourism ministry, roughly equal to China's population...

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