- For abonnenter
German beer goes American to regain buzz
In Germany, home of Oktoberfest and a five-century-old brewing law, beer consumption has been on an unstoppable decline, prompting Europe's biggest producer of the beverage to turn to an unlikely place for help: the United States.
BERLIN
Oliver Lemke has been making trips to Colorado, New York and California, learning how craft brewers grabbed a sizable portion of the U.S. market. Lemke, who says his American counterparts have taught him to be bolder and experiment with new categories, is now expanding his Berlin brewery as the trend reaches Germany,