- For abonnenter
Forget Disney: Inside Legoland's small-town strategy
Inside a Goshen, N.Y., catering hall, a crowd of locals gathered last month, playing with miniature Lego blocks and posing with life-size brick characters. They were waiting to hear how a British company planned to build a huge amusement park in their midst.
When the well-coiffed representatives of London's Merlin Entertainments