Harvard Business Review

How One Company Made Its Analytics Investment Pay Off

In the age of rapid advances in data science and artificial intelligence, many organizations still struggle to incorporate advanced analytics capabilities into their business models.

True incorporation requires bold decisions about reorganizing the business to make analytics a key component of strategy. Here we present the case of Grupo Financiero Banorte, or GFNorte, a large Mexican financial group, for which the analytics transformation has been a success story...

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