Washington Post

Facebook makes big changes to ad system

Facebook CEO Mark Zuckerberg appears for a hearing with the House Energy and Commerce Committee on April 11, 2018, in Washington, D.C. Foto: Washington Post photo by Matt McClain

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to discriminate, a significant shift for a company that built a business empire on selling personal data.

The settlement compels Facebook to withhold a wide array of detailed demographic information - including gender, age and Zip codes, which are often used as indicators of race - from advertisers when they market housing, credit and job opportunities...

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