Washington Post

Peloton pegs IPO hopes on its multifaceted identity and cult-like following

Peloton has minted a kind of cult following, thanks to the convenience of logging into a group exercise class from a home, office and anywhere else. Foto: PR/Peloton

Peloton found its niche making souped-up cycles and treadmills with touch screens that can live-stream fitness classes for a monthly fee. But it doesn't view itself as a fitness company, regulatory filings show. Rather, it's a tech, media, software, retail, apparel and "social connection" company.

Whichever label it wears, its public offering Thursday followed a familiar checklist on this year's IPO circuit: big name, explosive growth, massive losses, underwhelming debut...

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