Washington Post

5 factors that led to Victoria's Secret's fall

For nearly two decades, Victoria's Secret relied on its annual fashion show - a televised spectacle of gemstone-encrusted bras and bedazzled angel wings - to drum up buzz for the brand. Foto: Emma Sejersen

It was only three months ago that Victoria's Secret signaled it might be time to evolve. It did away with its annual runway show, a spectacle of glitz rendered outdated and out-of-touch by its failure to reflect evolving attitudes about beauty and inclusion. On Thursday, the lingerie brand's parent, L Brands, announced that the private equity firm Sycamore Partners would take a controlling stake in Victoria's Secret as the retailer struggles to connect with shoppers who prefer comfort and convenience to lace and underwire. Analysts say a confluence of bad news - and poor planning - have landed the lingerie giant where it is now. Here are some of the factors that led to its fall.

- The decline of shopping malls: L Brands has long staked its fortune to the American shopping mall. Its stores - which have included Abercrombie & Fitch, Express and Lane Bryant - read like a who's who of suburban mall staples...

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