Washington Post

Quaker is dropping the Aunt Jemima image and name after recognizing they are 'based on a racial stereotype'

A box of Pinnacle Foods Inc. Aunt Jemima Frozen Breakfast brand breakfast in an arranged on June 27, 2018. Foto: Bloomberg/Daniel Acker

In 1966, the Aunt Jemima brand launched a new syrup to go along with its popular pancake mix. The slogan, according to the company's timeline, was "Aunt Jemima, what took you so long?"

That's the question many people are asking after the iconic brand announced on Wednesday that it is changing its name and retiring its mascot, a black woman whose character was originally based on the stereotype of the enslaved "mammy" who raised her master's white children...

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