Washington Post

Companies join forces to help travelers go greener

A G Adventures bus enters Zion National Park in Utah. Foto: G Adventures

The past year has changed people's priorities in many aspects of their lives, but one of the biggest pendulum swings could involve travel. Previously, many found their itineraries at the intersection of affordability and bragging rights. But after the events of 2020, a growing number of wanderers are instead seeking opportunities that help them be better stewards of the earth.

"I think the pandemic has given people time to consider travel and sustainability and how they want to do things differently going forward," said Louree Maya, founder of Kynder, a website that aggregates eco-friendly and ethical hotels and eateries in Europe and the United States...

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