Washington Post

E.U. opens antitrust investigation into Google's core moneymaker: Advertising

EU-Kommissionens ledende næstformand Margrethe Vestager. Foto: Reuters.

The European Union has launched an investigation to determine whether Google exerts too much control over the sprawling online marketing industry, in which advertisers can surveil, target and influence consumers through nearly any tech platform in which they engage.

The Silicon Valley company is present "at almost all levels of the supply chain for online display advertising," said Margrethe Vestager, an executive vice president of the European Commission and a longtime critic of Big Tech. Her investigation will focus on whether Google's many footholds in the video-advertising supply chain allow it to boost its own services and downgrade competing ones. The company's data collection tools, which hoover up vast quantities of user information, could give it an unfair advantage, she added...

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