Washington Post

Google proposes a new way to track people around the Web. Again

Foto: Reuters.

Google floated a new set of ideas Tuesday for changing how advertising on the web should work, scrapping and replacing a previous plan that had triggered anger and concern from privacy advocates and government competition regulators alike.

The new system, called Topics, will track users on Google's Chrome browser and assign them a set of advertising categories, like travel or fitness, based on the sites they visit. When the person goes to a site with ads, three of those topics will be shared with advertisers on the site, allowing them to show a relevant ad...

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