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Trump's new social network could fit an old business model: Lending his name to make low-risk profits
Former president Donald Trump is pitching his new social network as a mold-breaking "media powerhouse" set to challenge Big Tech, but the venture could also echo an old Trump strategy - lending his name and reputation to other people's businesses, producing revenue for Trump with little work or overhead.
At a time when the Trump Organization is facing unprecedented challenges - including mounting losses at some businesses and an indictment of its chief financial officer - the social media venture could allow Trump a way to enter the tech sector without much risk.
"Avoiding being responsible, in any ultimate sense, is a constant