Hasbro reboots Transformers for Gen X dads and their daughters

"Bumblebee"-the sixth Transformers movie in 11 years-has been described by Hasbro Inc. executives as setting a new tone, one that will reinvigorate its fan base with a heartfelt story that's "our most all-family, all-audience, dual-gender film ever."

In a first for the franchise, a woman, Christina Hodson, wrote the screenplay for the movie, which hits…