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The next frontier of shopping will be livestreamed

Bloomberg
Mary Duenwald

Years before covid-19 reared its hideous head and gave the world an urgent reason to shop from home, retail influencers were livestreaming inside of boutiques, offering product closeups and even trying on clothes, shoes and jewelry for an online audience. In 2017, livestreaming marketplace ShopShops sold a viewer a second-hand Birkin bag for $14,500…