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Harley-Davidson drops diversity efforts after attacks by anti-DEI activist

A Harley-Davidson Inc. motorcycle keychain at the Bluegrass Harley-Davidson dealership in Louisville, Ky., on Feb. 9, 2022. Photo: Luke Sharrett/Bloomberg
Bloomberg
Jeff Green(c) 2024 , Bloomberg

Harley-Davidson Inc. dropped several diversity, equity and inclusion initiatives after weeks of sustained pressure from an anti-DEI crusader.

The Milwaukee-based company on Monday said that it no longer has minority-owned supplier spending goals, will drop socially-motivated training for employees and make other changes to back away from diversity programs.…