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Google's new program to track shoppers sparks a federal privacy complaint

Washington Post
The Washington Post · Elizabeth Dwoskin, Craig Timberg

A prominent privacy rights watchdog is asking the Federal Trade Commission to investigate a new Google advertising program that ties consumers' online behavior to their purchases in brick-and-mortar stores.

The legal complaint from the Electronic Privacy Information Center, to be filed with the FTC on Monday, alleges that Google is newly gaining access…

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