Adidas lifts guidance again after second Yeezy sneaker boost

(Bloomberg) -- Adidas AG boosted its guidance for a second time in three months after selling another batch of Yeezy sneakers from its canceled partnership with the rapper and designer Ye.

The German sports company now expects to report an operating loss of about €100 million ($106 million) in 2023, it said in a statement Tuesday.

That's better than the…