Washington Post

Levi Strauss CEO takes a side on gun control

Foto: AP/Hubert Linden

Levi Strauss & Co. is taking a stand against gun violence, an unexpectedly political move from the all-American denim company that could turn off some customers - but also win it points with a new segment of shoppers.

The San Francisco-based retailer said last week it is pledging more than $1 million to support nonprofits and youth activists who are working to end gun violence. The company is also partnering with Michael Bloomberg to help create a coalition of business leaders who support gun control measures and encouraging employees to get involved in political causes...

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